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15 Stages of Value Creation
Successful companies deliver the right value to the right people at the right time
The Innovation-Adoption Curve is insightful, but a common myth is that once you cross a “chasm,” success is guaranteed. In reality, even after early adopters validate a product, scaling in a mainstream market requires continuous adaptation. The challenge isn’t just crossing the chasm—it’s sustaining momentum afterward in each of the 15 stages of value creation.
The foundation of building a long-term, distinctive and sustainable company is the ability to understand and act on this continuing need for transformation.
In other words, value creation is the continual redirection and renewal of your business processes that occurs from strategic adaptation to customer characteristics. Since customer characteristics are in constant flux, updates to value creation must continue without end.
This means that, value creation is not a one-time event, but an ongoing state that must be maintained in a changing environment.
Use the customer’s perception to identify and deliver exceptional value. This training course provides clear guidance for developing a differentiated offering that delivers value for both customers and end users.
You’ll learn how to:
- See products and services from the customer’s point of view
- Identify value-delivery priorities that change across the lifecycle of market adoption
- Master value-creation strategies that must shift as you move from one adopter category to the next.
- Use the 15 stages of value creation as a planning tool
Free resources
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Chasm Crossing Confusion
When business leaders decide to use a framework for strategic guidance, the model needs to be crystal clear. Any ambiguity can lead to delay of revenue. The lack of understanding of the chasm concept explains why B2B tech companies often take a decade or more to build a profitable revenue stream.
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