Commercialization training for business leaders
Elevate your market strategy and commercialization skills
Differentiated value is the key to commercial success. That’s why the world’s leading brands, thought leaders, and rising stars keep coming back to High Tech Strategies to improve their commercialization and market strategy skills.
It's time to get serious about your
market strategy capabilities
…
Is your team struggling to hit your revenue targets? Do you have a me-too product offering? Are there market segments you should walk away from?
Learn the art of value creation through a customized course, based on over 30 years of experience. You can begin with individual courses or opt for a comprehensive program targeting a specific area of professional development.
Loss of advantage
Your best customers are no longer satisfied with your offering.
Stalled growth
You feel like you’re falling behind as your industry changes
Long sales cycles
At first selling was easy, but now sales cycles are much longer
Explore our training courses
…
Learn on your own. Build a highly-capable team. Partner with us to solve
commercialization challenges within your organization.
15 Stages of Value Creation
Market dynamics and value perception change 15 times on the market adoption curve. Understanding this is essential to growing a business efficiently. Learn how to prioritize and use the customer’s point of view at each stage of market adoption.
hello
Positioning for Market Leadership
The essence of product positioning is about setting the context for your products. Learn how to describe your product as the best in the world at delivering value, that a well-defined set of customers care deeply about.
Live online: March 12-13, May 8-9
hello
Strategic Product Planning
Because buyer preferences and characteristics change at every stage of the innovation-adoption lifecycle, the value you deliver must also change. Learning about product value is essential to maintaining competitive advantage and ensuring sustainable growth.
hello
Identifying Opportunities for Growth
Strategic selection of target markets is critical because there are numerous opportunities, but you have limited resources. Learn how to conduct a value-based analysis of the market landscape, to reveal exceptional opportunities for growth.
Live online: March 16-17, April 6-7
hello
Trade Show Optimization
Most organization have not formalized the trade show process to focus on and take full advantage of the range of opportunities trade shows present. Learn how to evaluate and improve the effectiveness of your trade show efforts by formalizing the trade show participation process.
hello
Go-to-Market Masterclass
Empower your organization through a masterclass that is designed to answer your most important questions related to accelerating growth, differentiation, and competitive advantage. Develop advantages that will help you grow your business no matter what’s happening in the world.
hello
Trusted by leading brands;
market strategy education for all
Outthink rather than outspend your competitors
. . .
Ready to take your commercialization skills to the next level? Value-creation strategy is the most important tool your business has. Build a culture of strategic thinking.
Why add market strategy to your skillset?
When Wheatstone wanted to create a dominant offering during the digital transformation of the broadcast industry, they knew they needed market strategy experts to guide them. They chose High Tech Strategies to be their commercialization partner.
Market strategy is the foundation of out-thinking your competitors
. . .
We will guide and empower your organization through professional development classes that are designed to answer your most important questions related to market strategy, accelerating growth, differentiation, and competitive advantage.
Free resources
Templates, tools, infographics, white papers, and more
Guides and tools
15 Stages of Value Creation
There are 15 specific value-creation strategies that must change as you move across the lifecycle of market adoption. This includes key product strategies and actions, new feature decisions, sales channels, pricing, messaging, and support. All 15 stages of value creation are remarkably predictable.
Guides and tools
Market Education Guide
People still talk with other people before making important decisions…especially decisions related to buying new technologies or adopting new innovations. Market education is a proven method of enabling conversations between people that are based on evidence and credibility.
Industry analysis
Accelerating EV Adoption
Cost and limited driving range are not the only barriers to widespread adoption of electric vehicles. The perception of risk plays the biggest role in delaying mainstream acceptance. This analysis of adoption factors demonstrates that a reduction in perceived risk is actually the primary transformative factor.
Questions?
Need assistance?
. . .
Send us a note and we’ll respond quickly. We can help you select the best course, identify the most convenient schedule, or provide results documentation for management.
