The People Patterns Podcast™
How humans behave during the creation, adoption
and evolution of an emerging technology
People Patterns is a business-strategy podcast that uses movie clips and scenes from TV shows to demonstrate ways you can get people to accept or adopt new ideas or innovations.
These real-world examples of human behavior overcome the limitations of graphic representations and eliminate the frequent mistakes that are made when viewing diagrams, charts and graphical depictions.
People Patterns is hosted by Warren Schirtzinger, a leading authority in the field of innovation-adoption, whose work has been referenced and published in top journals such as CBS News, MSNBC, Government Technology, Renewable Energy World, and the Diffusion Research Institute.
How to classify your new product
Episode Highlights
Many of the reasons high-tech companies fail are not captured in statistical surveys. Why is the rate of high-tech failure so high, and why do so many high tech companies fail? This paper provides an in-depth, qualitative analysis of the reasons behind high-tech failure.
How to recognize your first customers
Episode Highlights
A summary of Diffusion of Innovations by Rogers, E. M., First edition. New York: The Free Press. (1962) — Diffusion of Innovations is the most popular model for understanding how new products and innovations gain momentum and diffuse (or spread) through a specific market or population.
Are you solving a meaningful problem?
Episode Highlights
The concept of dynamic product perception, which describes the way products or ideas move through the innovation-adoption lifecycle, is a critical element in any discussion about intangible product attributes. Over time, customers select products based on intangible attributes, rather than product functionality.
Are you solving a meaningful problem?
Episode Highlights
Low Risk Recipe is one of the most powerful techniques developed by High Tech Strategies. In this white paper we describe how intangible attributes allow the development of a low-risk offering, which is the most important dimension of value for mainstream customers and buyers. Several examples are included.
